Heavenly Feet expands retail network with Joe Browns and Amazon partnerships

UK sustainable fashion footwear brand Heavenly Feet has taken a major step forward in expanding its retail network via deals with fashion retailer Joe Browns and digital giant Amazon’s retail platform.

The brand said the new women’s footwear tie-ups will take its total independent and national retail partners to more than 400 across the country.

It said the expansion “represents a key step in Heavenly Feet’s growth strategy and its mission to offer stylish, comfortable and affordable footwear for women”.

Ken Gray, director at Heavenly Feet, told the businessdesk.com: “Since its launch more than 20 years ago, building a diverse and resilient stockist network has been central to Heavenly Feet’s long-term strategy. Working closely with trusted retail partners has allowed the brand to grow sustainably while reaching customers in the places they already love to shop.”

He added: “The partnerships with our new retailers follows a period of strong momentum for the business, including the opening of our first bricks-and-mortar store last year and the launch of our exclusive wide and curvy fit range [last] summer.

“[As these] new partnerships form part of the brand’s ongoing strategy to strengthen its presence both online and through independent retailers nationwide, we [plan to] continue to… work alongside even more retailers in 2026 and beyond.”