LDO cites Wembley location as its “superpower” as sales, footfall figures impress

London Designer Outlet (LDO) has a “superpower”. Namely, its location, adjacent to west London’s Wembley stadium, and the attraction of the centre’s growing roster of leading retail names. 

The result is an impressive range of footfall figures, especially for Black Friday and across a host of summer of events, that saw 2025 sales and footfall rising by 9% and 15%, respectively, compared to 2024. 

Over the Black Friday weekend alone, footfall and sales also grew by 19% and 6.8%, respectively, supported by the England Women’s international football fixture with China, “highlighting the importance of LDO’s location and unique audience compared to other retail destinations”.

And that bettered 2024 (even when Wembley hosted Taylor Swift’s eight sell-out nights for her Eras Tour) as 2025’s events calendar between June and September included Dua Lipa, Oasis, and Coldplay, “attracting over 800,000 visitors to the London Designer Outlet”.

Alongside an expanded events calendar, LDO said it “continued to evolve its occupier line-up to reflect its unique shopper demographic” with the retail destination announcing 47,833 sq ft of leasing transactions, including nine new lettings and relocations totalling 16,500 sq ft over the past 12 months.

This included Gap selecting LDO as part of its return to the UK outlet market, plus Crocs, Columbia, and New Era also opening new stores, “helping to expand the designer outlet’s fashion offer”.

Matt Slade, retail director for operator Quintain, added: “Our location at the heart of Wembley Park is our superpower as it allows us to draw in a diverse array of shoppers eager to access premium brands at discount prices. 

“At the beginning of the year, we saw unprecedented interest from brands thanks to the action-packed Wembley events calendar, and these stats highlight the impact events have on the performance of our retailers. This strong footfall means for many of our retailers, we are the best performing location among their UK and European portfolios.”