Club L London powers ahead in latest year as it grows globally

Womenswear brand Club L London has been expanding fast in recent periods and that can be seen from its newly-released 2024/25 results that saw profit before tax jumping 51%.

For the 12 months to March this year, its turnover rose to £65.9 million from £44.4 million, a 48% leap.

Meanwhile gross profit rose as much as 62% to £37.8 million from £23.4 million, and the aforementioned profit before tax was up to £14 million from just under £3.1 million a year earlier.

Profit margins rose from 6.9% to 21.1% and net assets also grew significantly, from £9.1 million to £16.6 million, “reflecting the brand’s strengthened financial position and its capacity to continue investing in growth initiatives”.

Its net profit for the year rose to £10.38 million from £2.57 million.

The company said the performance was primarily driven by the brand’s strategic expansion into international markets and targeted investments in infrastructure and technology. 

The US delivered 90% growth, Australia 83%, and the Middle East an “exceptional” 417% increase year-on-year. Europe also experienced saw triple-digit growth, “supported by an expanding international customer base and carefully executed localisation strategies across Germany, Poland, the Netherlands, and Saudi Arabia”.

The company launched localised webstores as part of this process “with end-to-end translation and cultural adaptations to ensure a seamless and locally relevant customer experience”.

Meanwhile, the opening of a dedicated US 3PL facility has improved delivery times — something that’s vital for European businesses aiming to crack the US market —  as well as strengthening logistics capacity, and improving the overall customer experience.

Marketing chief Dan Sorensen said: “Following on from key infrastructural investments made previously, we’ve been able to scale profitably both domestically and internationally giving us an opportunity to serve our customers better across all borders.”

During the year in question and since it ended, the company has been extremely busy. Just before the latest financial year finished, it acquired Lavish Alice for an undisclosed seven-figure sum, “uniting two leading, legacy brands”.

Then in July, it launched a localised German website and in September launched on Middle Eastern e-commerce platform Ounass.