Foot Locker partners with Studios for All on free studio hours for aspiring musicians

Good deeds come in many positive forms, and one of the more interesting sees FootLocker partnering with a music studio to unlock 10,000 free hours for aspiring musicians.

The ‘Studios For All’ programme will open up opportunities and access to Pirate Studios’ facilities to “young people facing tough challenges to help inspire the next generation of music talent”.

It will give them access to recording and rehearsal spaces across the country for up-and-coming singers, musicians and DJs, allowing access to facilities currently out of reach to many. 

So by “levelling the playing field for talent” the partnership with Foot Locker will allow access to studios in London, Birmingham, Manchester and Liverpool by submitting an application through the Studios For All website. 

“The partnership allows Foot Locker to continue its commitment in showing up and supporting its communities, providing opportunities for everyone to help influence and shape all elements of sneaker culture”, the retailer said. 

And to help fund the programme, purchases of plastic bags in Foot Locker stores across the country will see the money “reinvested back into communities that sit at the heart of the brand’s passion points”. 

To celebrate the partnership, Foot Locker captured “raw, unfiltered moments of music” with 10 aspiring musicians from Birmingham’s ‘Positive Youth Foundation Artists’ and London’s ‘Collective Beat Artists’.

The artists can be seen wearing products from the Foot Locker 2025 Holiday campaign, including Foot Locker exclusive silhouettes of the Nike TN, Asics Gel NYC, Adidas Handball Spezial and New Balance 1906.

Slavka Jancikova, Foot Locker VP Marketing: EMEA said: “Creativity should never be stifled by circumstance, so by removing barriers and expanding access to professional studios, we’re investing in and empowering the next generation of creators and helping make their voices heard.”

Neil Carter, Foot Locker VP GEO: UK & Ireland added: “Championing our amazing community has always been part of the Foot Locker DNA, so it’s incredibly important for us to be supporting grassroots talent in the UK. Hopefully, this can be the first step for allowing a range of new artists across the country to find their voice and share their unique stories with a much broader audience.”