Decathlon opens two new stores in Berlin

Decathlon is continuing its expansion in the German market. In December, the French sporting goods retailer will open two new stores in Berlin. Both compact stores will offer ranges for urban sports and travel, complemented by digital services.

The first opening in the capital will be at Spandau Arcaden on December 12, followed by Berlin Central Station on December 19. With the Central Station site, Decathlon will open its tenth store in the Berlin region.

The two new stores have been designed specifically for locations with extremely high footfall and will offer a product range tailored to the needs of commuters, travellers, and local residents alike.

At Spandau Arcaden, Decathlon aims to benefit from the direct connection to the ICE station. This 400-square-metre site serves as a gateway to the pedestrian zone. To this end, “Locker” pick-up stations will be installed in the centre.

With the Central Station opening, Decathlon will also be the only sports retailer in Berlin open on Sundays. The sales area there spans 500 square metres.

“Our expansion is in full swing. These openings in Berlin perfectly demonstrate our strategic flexibility,” says Stefan Kaiser, development and real estate director at Decathlon Germany.

“We go where the people are. That could be a 3,000-square-metre partner store, such as the one in Nuremberg, or indeed 500 square metres at one of Germany’s busiest railway stations,” says Kaiser. The aim is to operate 150 stores across Germany by 2027.