Missoni’s Resort Club project makes Australian debut at Crown Sydney

Missoni is bringing its lifestyle vision to Australia. The Italian fashion house has introduced its Resort Club concept to Sydney with a seasonal takeover of the infinity pool at the luxury Crown Sydney hotel, in the heart of Barangaroo.

Open from November 28 until the end of February, the club reimagines the space as a vibrant celebration of Italian style, colour, and contemporary lifestyle.

The transformation covers the entire pool deck with loungers, cabanas, and bespoke Missoni furnishings, all showcasing the iconic patterns and fabrics of the Lombardy-based fashion house. The installation creates a dialogue between design, fashion, and leisure, pairing Missoni’s stylistic and aesthetic codes with the Sydney skyline, inviting guests to experience an atmosphere of sophisticated informality.

Completing the experience, the Missoni cabana will showcase the brand’s latest resort wear and swimwear collections. A dedicated pop-up will offer a seasonal edit of limited-edition pieces and capsule collections, available exclusively throughout the summer season of the Missoni x Crown Sydney Resort Club.

As part of its ongoing expansion in Australia, Missoni has also opened a new shop-in-shop at David Jones Pacific Fair on the Gold Coast, following last year’s opening of the two-storey flagship at 25 Martin Place in Sydney.