LFDY opens first French store in Paris

German streetwear label Live Fast Die Young (LFDY) launches in France as it continues its international expansion with this planned market entry. The Düsseldorf-based brand opened its first French store on November 15 in the fashionable Le Marais district (33 Rue du Temple).

Alongside its locations in Germany, Amsterdam, and London, Paris marks a new milestone for the brand and underscores its ambition to establish flagship stores in key international cities.

“Every city and every store is unique- we start from scratch with every new opening. Paris has long been on our bucket list, and the process leading up to the opening was complex. All the more rewarding to see how everything has come together,” says CEO and founder Lorenz Amend.

The roughly 100-square-metre store in the heart of the Marais integrates the building’s historic character into a modern interior: exposed walls with faded paintwork, cast-iron columns, and the original tiled floor provide the backdrop for the brand’s signature style.

Polished stainless-steel furniture with a clean design language provides a counterpoint to the Parisian flair and underscores the brand’s signature aesthetic, developed in collaboration with the Dorenz + Jokisch architectural team.

“We have seen LFDY’s strong international growth in recent years and we are now looking forward to bringing this spirit physically to another European market,” says CFO Alexander Pablo Steingass.

The lounge areas have been intentionally designed: seating in the cash desk and changing-room areas is deliberately punctuated by a DJ booth, which will host regular sets. Furniture classics such as Robert Mallet-Stevens’ Chair No. 222 and a vintage cognac leather armchair in the lounge in front of the changing rooms, surrounded by heavy grey velvet curtains with a rich texture, stylishly complete the overall ambience.

According to LFDY, around 1,200 guests attended the opening party at the Palais de Tokyo the day after the official opening. The headliners were the French rap artists La Mano 1.9 and JRK19, supported by local DJs.