H&M opens first Beverly Hills store

H&M has opened its first Beverly Hills location, debuting a new special destination store at 370 North Beverly Drive dedicated to the brand’s most fashion-forward womenswear. 

Designed as a highly curated experience, the store highlights H&M’s most elevated designs, special collections, accessories, and its growing H&M Pre-Loved offering, while also serving as a cultural hub for events and community activations in Los Angeles.

“With this new concept store in Beverly Hills, we’ve created more than a destination — we’ve created an experience. With a curated assortment and elevated interior features, and introducing our pre-loved concept, the store is a space where fashion is playful, personal and connected to culture,” explained Jörgen Andersson, chief creative officer, H&M. 

Spanning more than 5,000 square feet, the store features a design concept that blends H&M’s Scandinavian roots with elements of California’s architectural heritage. Developed by H&M’s in-house architecture team, the boutique is housed in a historic Art Deco building and incorporates original details, including an open wood ceiling. The interiors feature stucco-textured walls, tile flooring, architectural wood shelving, and travertine stone accents.

The store also marks the Los Angeles debut of H&M Pre-Loved, now featured in the second permanent in-store shop-in-shop in North America, following its launch in SoHo NYC last year. 

For this launch, H&M partnered with LA vintage retailer Wasteland, to host pop-up shops at four notable Los Angeles flea markets over the next month.

The new location will also host a lineup of local events, including holiday gifting activations and curated gatherings hosted by local tastemakers including Maeve Reily, Sami Miro, and Tue Nguyen.

H&M Beverly Hills joins concept stores in London’s Chelsea, Stockholm’s Södermalm, Paris’ Le Marais, and Seoul’s Seongsu.