Reebok inks eyewear licensing deal with Brazil’s RobSol

Reebok has formed a new licensing agreement with RobSol Indústria Óptica for the U.S. sportswear giant’s eyewear in Brazil.

Under the agreement, RobSol will design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region, according to a release by Reebok parent company, Authentic Brands.

“This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,” said Bruno Pedroso, head of Brazil at Authentic, which acquired Reebok in 2021.

“RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balance performance, innovation, and style.”

The Reebok eyewear collection is set to launch nationwide beginning on November 24, with 22 initial styles. The full collection will roll out by March 2026 through major optical chains, key distributors, and select e-commerce partners.

“We are proud to partner with Authentic to introduce Reebok Eyewear to the Brazilian market,” said Zhao Fengdi, CEO, RobSol Indústria Óptica, whose portfolio of brands includes celebrity lines Sabrina Sato Eyewear, Carmen Vitti by Carla Diaz, and Femme Paris by Deborah Secco, as well as Disney, Ecko Unltd, Fox Eyewear, and Romano.

“Our shared focus on excellence and innovation ensures that consumers will have access to eyewear that reflects both RobSol’s craftsmanship and Reebok’s sport-inspired heritage.”

Earlier this month, Authentic Brands Group named Daniel Schachne as senior vice president of Reebok.