Watch brand Hamilton in UK retail debut with Westfield pop-up

Watch brand Hamilton has debuted its first UK store, a standalone pop-up at Westfield London. Running until 25 November, the “milestone” temporary store coincides with the brand’s “landmark” collaboration with the Call of Duty: Black Ops 7 game, which launched just last week.

Visitors to the pop-up have the exclusive opportunity to purchase the limited-edition Hamilton x Call of Duty: Black Ops 7 Khaki Field Automatic 38mm, “a rugged timepiece” featured in the game and worn by in-game character Axel Vermaak.

Limited to 5,000 pieces worldwide, this commemorative model features a caseback engraved with the Black Ops 7 icon, a stainless-steel case, black dial, Super-LumiNova-coated hands (for low-light visibility), and khaki green NATO strap. It comes presented in exclusive packaging.

Customers also receive a gift with purchase on all Hamilton x Call of Duty watches.

Alongside the collaboration timepiece, Hamilton’s ranges including the Khaki Collections, Jazzmaster, American Classic, and Ventura, also be available for purchase at the pop-up.

The latest collaboration continues the brand’s journey “at the intersection of watchmaking, creativity, and storytelling” whose associations also include “cinematic and immersive worlds” across 1932’s Shanghai Express to Christopher Nolan’s Interstellar and Tenet.