Ciele Athletics names new global sales head

Ciele Athletics has named Corey Stecker as its new global head of sales, where he will lead the Canadian firm’s global sales strategy, overseeing key accounts and driving growth across retail and international markets.

An outdoor and performance apparel veteran, Stecker has held key roles at brands including Altra, Smartwool, Icebreaker, and The North Face. He is known for his ability to scale brands while maintaining authenticity, fostering strong partnerships with retail accounts and aligning cross-functional teams around strategic growth initiatives, according to a press release.

“We’re excited to have Corey join Ciele Athletics at a defining moment of growth and momentum,” said Ciele Athletics CEO, Jano Arabaghian.

“More people than ever are discovering the brand as we continue to expand across North America and around the world. His experience, leadership, and genuine passion for what we’re building will help us build on that momentum while staying true to the community, purpose, and creative energy that define Ciele.”

To support the next phase of global growth, Montreal-based Ciele said it has expanded its network of sales agency partners, recently aligning with Waypoint Outdoor and Henry Sports Group.

The duo joins an already established roster of North American agencies, including Mike Shewchuk (BC, Canada), Myriad Sales (ON, Canada), Agence Stephane Baltazar (QC, Canada), Luke Jay (Intermountain U.S.) and Steven Kapes (Midwest U.S.).

“Ciele has long been on my radar. The combination of category-leading innovation, meticulously crafted thoughtful design and a cult-like community, wrapped up in B Corp discipline, is a powerful recipe,” said Stecker.

“In a sea of emulators, Ciele continues to stand out as a true innovator. When an opportunity arises to join a brand with this much potential and energy across its entire team, you drop everything and dive right in. It’s going to be fun to amplify that momentum across the specialty
landscape.”

Last month, Ciele Athletics inked a new distribution deal with Latin American retailer Run the World expanding the Canadian brand’s presence in the region.