Etam’s managing director Marie Schott to leave

French group Etam has made a major announcement. Its eponymous lingerie label, which accounted for more than half of the €891 million revenue reported in 2024, is about to part ways with its managing director. The Etam group has told FashionNetwork.com it has mutually agreed with Marie Schott that she will step down from her role of managing director of the Etam label in Q1 2026.

Schott had returned to Etam in October 2023, after launching her own brand AnaShaf, and a stint as CEO of The Kooples. Between 2011 and 2018, she had been managing director of Etam for a first term, joining the group after five years in charge of Undiz, a lingerie brand with a younger positioning. 

In the next few months, Schott will work alongside Laurent Milchior, the group’s CEO, to ensure a smooth transition. Etam said its goal is to “ensure continuity for its strategic projects, and keep up the brand’s performance momentum.”

The group said that, under Schott’s tenure, the Etam label has “carried out an in-depth overhaul of its assortment, rationalised less profitable activities, and launched a new store concept, while continuing to expand internationally, notably in the US and Mexico.”

This summer, Etam unveiled its new retail concept with the store at 74 rue du Commerce in Paris, a positive initiative that followed the awkward news of the closure of its tech centre in northern France, a product development and innovation hub opened in 2017.

According to documents on file, in fiscal 2024 the Etam Lingerie division generated a revenue of €471 million, compared to €480 million in 2023. Etam is currently present in 55 countries with 840 monobrand stores, 470 of them outside France.