France’s La Vallée Village unveils new VIP space

France’s La Vallée Village celebrates its 25th anniversary this year and marks the occasion with the opening of a new 300-square-metre VIP space, entirely dedicated to its personal shopping service. Located on the outskirts of Paris, near Disneyland Paris, this open-air shopping destination, opened in 2000 and a member of The Bicester Collection, attracts both French and international clientele.

The Village is home to more than 120 boutiques from international brands, offering discounts of up to 60% on past-season collections. Its architecture is inspired by a French village, complete with cobbled streets. The site offers premium services including valet parking, a multilingual concierge, and hands-free shopping.

The VIP suites, which opened in mid-October, further enhance the Village’s appeal to an affluent clientele and visitors benefit from fully personalised assistance. Personal shoppers provide a curated selection of pieces, tailored advice, private fittings, and a hands-free service. Refreshments and a dedicated concierge complete the experience.

The launch of this premium service comes as La Vallée Village continues its transformation and broadens its positioning. On October 10, Watchfinder & Co., the global specialist in pre-owned luxury watches, opened its first permanent boutique within the Village. This is a first for this leading shopping destination, which is now opening up to the second-hand market.

The boutique offers more than 400 authenticated watches. Customers can also have their watches appraised, or sell or exchange them.

Between the opening of ultra-personalised VIP suites and the arrival of a retailer specialising in second-hand, La Vallée Village illustrates two key trends in the transformation of high-end and luxury retail.