Katie Loxton, Joma Jewellery pick centre:MK for dual-concept store

Two retail brands are better than one, according to Katie Loxton and Joma Jewellery, with the digital-based brands co-opening a physical store within the high-footfall location centre:mk shopping mall in Milton Keynes.

It will be their third co-branded store in the UK, their first in the region and the centre’s first dual-concept store.

The new 2,357 sq ft store will house both Katie Loxton and sister brand Joma Jewellery concepts in one space with two dedicated entrances. 

It will showcase their signature personalised handbags, accessories, home fragrances and other gifts. It will also offer customers the option to have items embroidered or monogrammed in-store for a same-day personalisation experience. 

Joma Jewellery, known for its affordable and personalised pieces, will also “debut a completely new customer experience” where customers can book a one-hour session to create their own bracelet, choosing from a variety of coloured beads and charms that represent a personal story.

Loxton, co-founder and creative director of both brands, said: “The signing of the new flagship store at centre:mk represents a significant milestone in our UK expansion. The centre’s blend of complementary brands and high footfall makes it the perfect location for both [brands].”

Kevin Duffy, centre:mk’s centre director, added: “The jewellery and accessories categories perform extremely well here… and the arrival of Katie Loxton and Joma Jewellery will give our guests even more choice across our dynamic retail line-up. centre:mk’s significant regional reach and wealthy catchment makes it an ideal environment for brands like Katie Loxton to expand their physical presence.”