Newbie dives deeper into “important” UK market with another new store

Sustainable Swedish kids’-focused lifestyle brand Newbie is set to open its 11th UK store, in West London’s Ealing Broadway on 20 November.

The Kappahl Group-owned baby, children, and womenswear brand’s latest destination follows summer openings in Bromley, Windsor and Bracknell.

The new 1,430 sq ft store will offer a complete wardrobe for children aged 0 months to eight years, featuring hand-drawn patterns and a soft colour palette inspired by nature with a clear focus on sustainability. The latest Christmas collection also features gingham checks, winter jumpers and red dresses for the festive season.

To celebrate the weekend opening period, special offers and giftings will headed by 15% discounts, plus exclusive goody bags for the first 100 shoppers.

As a lifestyle brand in the affordable premium segment, brand vice-president Thomas Kusoffsky said: “Opening another store in the London area is an important step in Newbie’s continued growth journey.

“We see strong engagement from our UK customers, who value our combination of Swedish design, quality and accessibility. Our goal is to continue growing, always with care and a long-term perspective.”

He added that Newbie also “continues to grow across Europe”. In addition to new stores, the brand is strengthening its digital presence through selected third-party partnerships and local e-commerce sites.