Trailberg hits the expansion path with Trafford Centre signing

Outdoor performance wear label Trailberg is to open its second Manchester store, with a move into Trafford Centre signalling the launch of a wider expansion programme. 

To that end, the brand’s appointed Metis Real Estate Advisors “to acquire new sites in premium retail and leisure destinations around the UK”.

The new standalone store, situated on Trafford Centre’s central area on Upper Peel Avenue, complements its existing wholesale partnerships with Footasylum and JD, it noted.

With the new dedicated space allowing customers to “fully immerse themselves in the brand”, it will also debut the brand’s womenswear and technical apparel ranges, “new product lines that will be incorporated in future stores as the brand further diversifies its offer in response to customer demand”.  Also expect the introduction of footwear next year.

Jack Spellacy, co-founder of Trailberg, said the brand “is in huge demand among consumers, so following our launch last year in Manchester city centre, the time is right to expand our store presence in more of the UK’s leading retail destinations.

“Top of the list was Trafford Centre, which is the first-choice location for a significant, loyal and engaged catchment that significantly expands our reach in the North West. This is the beginning of something very exciting for Trailberg.”

Its arrival at the centre comes after a series of major brands to open there this year, “following the debut of JD’s largest store in the world, the opening of Bershka and upsized Zara and Pull & Bear stores, and the launch of the first standalone Gymshark in the North of England”, operator Pradera Lateral noted.