Debenhams launches Christmas Parade campaign with a focus on gift-buying simplicity

Debenhams is staging a Christmas Parade. But don’t expect a full-blown ticker-tape high-street procession as it’s an early-launch seasonal campaign heading straight ​for TV and online from today (30 October).

The digital department store’s festive theme this year is ‘Debenhams Delivered’ with the campaign advert delivering “a bold feel-good celebration reinforcing Debenhams’ position as Britain’s online destination for effortless festive shopping”. 

The film, created and produced by independent creative agency Exposure, opens on a familiar suburban street, where everyday life “gives way to a burst of festive magic that turns pre-season fatigue into a moment we all look forward to as Christmas is made simple”. 

Mixing “warmth, wit and sparkle”, its all-star cast including television personality, presenter and podcaster Olivia Attwood, former footballer, podcast host and pundit Peter Crouch, and comedian and presenter Judi Love.

The sequence “brings to life the breadth of Debenhams’ offering” (fashion, beauty, fragrance and home) “through a lively, choreographed homage to the season that’s impossible not to smile at”.

It also reinforces the retailer’s message that “Christmas can be simple, stylish, and stress-free, with everything available at the click of a button and delivered straight to shoppers’ doors”. 

‘Debenhams Delivered’ is a multichannel campaign launching on YouTube, while rolling out across broadcast television, BVOD, CTV, OOH, DOOH, radio, digital, social media and press. Key placements include during Wicked: For Good in cinemas and an Oxford Circus takeover.

Debenhams Group CEO Dan Finley said: “This year’s… campaign captures the moment when the magic of Christmas quite literally lands on your doorstep. At its heart, it’s about connection – bringing people together through joy, laughter and the ease of finding everything you need in one place.

“With familiar faces… leading the celebration, the film captures that unmistakable British warmth and humour. We want our customers to feel that same sense of sparkle and magic this Christmas.”