Fabletics in East Europe expansion deal with Intersocks

Expanding activewear brand Fabletics has announced a multi-year collaboration with Intersocks, a leading regional distributor and sportswear specialist “with deep reach across Eastern European markets”. 

The company said the partnership “marks a key milestone in Fabletics’ European growth plan by broadening its footprint in emerging markets”.

Its new deal will see Intersocks overseeing Fabletics’ retail expansion, online sales channels, and wholesale operations in key Eastern European markets such as Poland, Romania, Czech Republic, Slovakia, Slovenia and further countries/regions like Hungary and the Baltics, with an initial rollout planned for the current Q4.

Mark Ralea, general manager Europe at Fabletics, said: “Our goal has always been to deliver fashion-forward performance wear to communities that resonate with our values. Partnering with Intersocks enables us to leverage their strong operational capacity and deep local market insights to serve customers across Eastern Europe more seamlessly.”

And Intersocks CEO Marjan Kocila added that Fabletics’ “innovation in fabric, fit and fashion will offer something unique and highly valued in our markets”.

Fabletics said the deal is a response to the growing demand for premium activewear in the region and is aligned with its strategic vision to enter additional countries and markets by expanding its retail presence through both online and partner-led channels.

The 12-year-old brand currently has over 100 retail stores in the US and active operations across North America, Europe, and other markets.

It opened a UK store on London’s Regent Street in 2021 and suggested there were plans for more in Britain. But that store later closed. However, last year it struck a major digital deal with Next covering both the UK and Europe. This latest Intersocks deal means even more of Europe will have access to the label from this year.