Reju to establish its first US textile regeneration centre in Rochester

A specialist in textile regeneration and a subsidiary of Technip Energies, Reju has taken a major step in its international expansion, announcing on January 20, 2026 that it has chosen Rochester, in the State of New York, as the site of its first industrial facility in the US. The future regeneration centre will be located within Eastman Business Park on a 7.64-hectare site. The facility aims to process the equivalent of 300 million items of textile waste each year.

From a technological standpoint, the plant will use Reju’s proprietary recycling process, developed in collaboration with Technip Energies and IBM Research. The plant will produce rBHET, a monomer that is then repolymerised to create “Reju PET,” a high-quality polyester. This regenerated material is expected to have a carbon footprint 50% lower than that of virgin polyester and can be recycled multiple times.

For Patrik Frisk, CEO of Reju, the choice of a US site marks a decisive step towards building a global circular system. The company intends to demonstrate that circularity on an industrial scale is achievable, and that a viable economy can be built around textile waste.

The project, which still requires final approval from Technip Energies’ board of directors, has already been welcomed by local authorities for its economic impact. New York State Governor Kathy Hochul has indicated that the initiative is expected to create approximately 70 new jobs, illustrating the economic opportunities generated by recycling.

This US site forms part of a global industrial network strategy, complementing the production capacity currently being rolled out in Europe. In addition to its operational “Hub Zero” demonstrator in Frankfurt, last May Reju announced the forthcoming installation of its “Regeneration Hub One” in the Netherlands, at the Chemelot industrial site in Sittard-Geleen. This Dutch unit aims to produce 50,000 tonnes of rBHET, with the fibre expected to reach the market by 2028.