Munich Fabric Start puts emotional materiality centre stage with ‘Pleasure’ as its guiding theme

Munich Fabric Start (MFS) is gearing up for its January 27–29 edition. Designers, product managers, and buyers will be able to explore around 1,000 spring/ summer 2027 collections from international fabric and trim manufacturers at the MOC Munich.

With the lead theme of “Pleasure,” the trade show’s organisers aim to spotlight “attitude, sensuality, and emotional materiality” over the three days of the fair. The lead theme frames fashion as an emotional space, an expression of attitude and cultural reflection. Colours, surfaces and materials become conduits for self-confidence and joie de vivre.

“After seasons of restraint, spring/ summer ’27 marks a deliberate counter-design: optimism, sensuality, and creative freedom take the place of pragmatism and neutrality. Physical presence and individuality are regaining importance- as a response to uncertainty, exhaustion and algorithmic predictability,” according to MFS.

“Efficiency and pragmatism are shaping current market developments. And these are not easy times for us as trade fair organisers either. We are countering this with a clearly structured trade fair and a strong positioning as a key source of inspiration, an interactive business forum, and a platform bringing together textile expertise. In terms of fashion and trends, we are heralding a change of perspective: optimism instead of restraint. Self-confidence instead of uncertainty,” adds managing director Florian Klinder.

With the integrated shows Bluezone, Keyhouse, and The Source, the trade fair brings together all relevant fashion segments: high-quality fabrics and trims, international denim expertise, and forward-looking innovations along the entire textile value chain. International reach, collaboration, and sustainability remain central themes.

The consolidation of the trade fair segments at the MOC has proven successful. The trade fair with its eight areas will once again be held under one roof.

Bluezone and Keyhouse with “Sustainable Innovations” will once again be anchored in the high-footfall area of Hall 2 at the upcoming event- directly connected to the Fabrics and Additionals areas.

The Design Studios in Hall 4 are now positioned even more centrally. And the sustainable sourcing area Resource is also set to have a stronger presence, located directly next to The Source in Hall 1.

To provide buyers and designers with a holistic overview, the Bluezone denim trends will be integrated directly into the trend worlds built around the lead theme in the MOC foyer. This new form of presentation reflects market developments in which denim and classic fashion segments are increasingly merging within collections.

The exhibitors will once again include well-known names from the fabric and textile industry, including the Albini Group, Kiki Fashion, Calik, Lanificio di Tollegno, Bornemann Etiketten, Manteco, Pontetorto, Riopele, Thermore, Bureaux Bo, Can Tekstil, and Troficolor Denim Makers.

As usual, a supporting programme of keynotes, panel discussions, and trend presentations will round off the trade fair offering. Current industry topics will be discussed and contextualised on the “Stage” with Peclers Paris, David Shah, O/M Collective, Olivia Does Design, and Monsieur-T, among others. The curator of Sustainable Innovations, Simon Angel, will offer in-depth sessions on future-oriented, sustainable material solutions.