Anya Taylor-Joy, Jisoo, and Willow Smith named new faces of Dior Addict

The house of Dior on Monday named an eclectic trio- Anya Taylor-Joy, Jisoo, and Willow Smith- to be the new faces of its hit perfume Addict.

 
Since her global explosion into superstardom with the cult TV series The Queen’s Gambit, Anya Taylor-Joy has become a significant on-screen star and important red-carpet presence.
 
Jisoo is the K-pop phenomenon who draws immense crowds worldwide. She rose to prominence as a member of the South Korean girl group Blackpink, which debuted under YG Entertainment in August 2016, and became one of the best-selling girl groups of all time.

 
Willow Smith is an early-blooming singer with a soul voice and a prolific artist.

This trio, the Paris based house stated in a release, “embodies a new generation of Dior stars with their contrasting styles of beauty and their bold, unique characters. Today, they make headlines by joining the legendary world of Dior Perfumes.”
 
Each representing the three new Dior Addict fragrances, Peachy Glow, Rosy Glow, and Purple Glow, created by Francis Kurkdjian.

 
“The three stars express the radiant facets of carefree youth on a quest for deliciously spontaneous olfactory pleasure,” Dior added.

The Paris based fashion, luxury, scent, and beauty house hailed their appointments as “the perfect occasion for them to bring to life an incredible Dior Addict revolution in glowing images bursting with energy, where perfumes dialogue with the iconic Dior Addict Lip Glow Oil created by Peter Philips.”