Rental brand Hurr extends Deliveroo link-up to UK cities and regions

UK circular fashion rental brand Hurr is greatly expanding its association with Deliverloo to take its ‘Dress to Door’ offer to more UK cities, towns and counties, now including Manchester, Birmingham, Greater London, Kent, Northampton, Staffordshire, as well as further locations in Central London.

Timed for the key Christmas party season, the wider service follows the success of last year’s London-focused trial. And to promote the rollout, the acompanying campaign also spotlights the women behind Hurr’s “thriving Lender community”. 

For the first time, Deliveroo users will be able to rent directly from local wardrobes run by women in locations across the UK, “creating an expanded network of small, circular fashion businesses”.

The initiative aims to “empower female entrepreneurship, making it even easier for lenders to grow their businesses while offering customers fast, convenient access to incredible outfits”.

Through the Deliveroo app, users are able to browse a curated selection of fashion items from Hurr’s “top community Lenders”, from party dresses and statement pieces to wardrobe favourites from brands including Self-Portrait, Realisation Par, 16 Arlington, Rixo and more.

With delivery in as little as 20 minutes (reducing traditional 24-hour rental delivery windows, it notes), customers “can secure their perfect look while supporting small, independent wardrobe businesses in their own city”.

Each rental arrives with a returns label and simple instructions, “ensuring a frictionless experience from start to finish”, Hurr added.

CEO Lauren Roberts said: “This next chapter of our partnership with Deliveroo is all about [our 
Lending community],  the thousands of incredible women who rent out their wardrobes and champion circular fashion every day.”

Suzy McClintock, vice-president of New Verticals at Deliveroo, added: “This next phase brings together the speed of Deliveroo with the creativity and entrepreneurship of HURR’s lender community – connecting our customers with even faster, easier access to standout slow fashion. From gifts and decorations, to Christmas trees and fashion, we are building an exciting new destination for Christmas shopping.”