Crew Clothing advances stores tech link-up with Cegid

British lifestyle brand Crew Clothing is streamlining retail operations and strengthening execution across its 124 branded stores by expanding its ‘Retail Store Excellence’ programme through cloud management solutions provider Cegid.

The system platform, which also supports Ben Sherman (15 stores) and Salt Rock (78 stores), “consolidates task management, store communications and photo-led visual merchandising and feedback in one place”.

This enables head office to have “real time visibility across the estate and for stores, an easier, more consistent way to work that frees their time to spend with customers”.

The system provides “digitised and two-way” communications, tasks and checklists, “allowing store teams to surface issues, request help and share progress instantly, vital for a business where stores remain a major growth engine and Click & Collect is a core customer promise”.

Bailey Collett, operations coordinator at Crew Clothing, said: “We simply couldn’t run retail operations at our current scale and pace without it. It gives every colleague, from store managers to sales advisors, the clarity, consistency and real time information they need, so they can focus on customers rather than chasing emails and spreadsheets.”

The retailer also said it has also rolled out forms and checklists collaboratively with Cegid, co-designing improvements that are now part of the product roadmap, “evidence of a partnership that extends beyond software to joint development”.

Looking ahead, Crew Clothing is working with it on “gamification and broader engagement features” to make the experience “even more compelling for store colleagues, part of an ongoing co-innovation programme that builds on Crew Clothing’s attendance at customer event, Cegid Live”.