Livestream shopping boomed across UK, France, Germany for Black Friday says Whatnot

Livestream shopping has been growing fast globally and one of the key players in the channel, live shopping platform Whatnot, said it saw “exponential Black Friday growth”.

The company recorded over $75 million in live sales on the platform, which is an impressive three times last year’s total.

Whatnot has been expanding in major markets this year (it launched sportswear in the UK back in September) and has also raised major funding, giving it a valuation of $11.5 billion. 

For Black Friday, the platform saw big growth in key European markets. Sales rose 406% in the UK, with France up 288% and Germany rising 256%.

It’s interesting too that first-time buyers on the platform quadrupled since last year, showing that consumers are still switching to livestream shopping in large numbers.

The company added that an average of 40 items were bought every second and one small business sold over $1 million worth of goods in a single show.

As mentioned, back in October, the company reported another fundraising round, following one earlier this year. Whatnot is the largest live shopping platform in the US, UK and Europe and raised $225 million in Series F funding co-led by DST Global and CapitalG with new investors also coming on board.