Harrods dives into pre-owned but with a luxury slant via Rolex

Harrods is known for its brand new luxury products, not for pre-owned, but maybe that will change as it hosts a pre-owned space for one of the planet’s highest-end brands.

It has become a Rolex Certified Pre-Owned Official Retailer, “offering clients the opportunity to acquire pre-owned Rolex watches certified as authentic by Rolex and accompanied by a new two-year international guarantee”.

The new space is located centrally in the Fine Watches Department, we’re told it it features “exceptional curation of timepieces – from timeless classics to very unique references seldom available on the market”. 

Each watch — will be at least two years old — and will have been fully authenticated, serviced and prepared according to Rolex’s own quality criteria. They come with a Rolex Certified Pre-Owned seal and guarantee card, both exclusive to the programme.

Certified pre-owned watches will also be available online on Harrods.com.

Pre-owned watches are big business these days and Rolex is one of the most in-demand brands. But given the high prices a pre-owned Rolex can fetch, the risk of fakes is ever-present, which is why the brand linking up on this programme with major retailers like Harrods is so important. 

Rolex only launched its Certified Pre-Owned programme three years ago but it has expanded since then, underlining how important pre-owned is becoming in the luxury watches market.