Zara opens new Spanish flagship in Barcelona

Inditex’s flagship brand has opened the doors to its new flagship store in Spain. Zara is strengthening its presence in Barcelona, where it already operates nearly ten company-owned stores, with the opening of a new store on Avenida Diagonal designed by Belgian architect Vincent Van Duysen. The new space reimagines the shopping experience, offering an immersive journey that brings together fashion and architecture.

The flagship’s interior pairs harmonious design with a contemporary aesthetic, unfolding across multiple levels with a fluid layout that unites fashion and lifestyle. The large windows on the façade hint at the atmosphere within, where natural and artificial light combine with natural materials and matt finishes to create a welcoming, sophisticated ambience.

The space is organised into distinct areas akin to rooms in a home, including a central lounge conceived as a living room, with a wall-length bookcase and a large freestanding sofa. The furniture, created by Zara Home in collaboration with Van Duysen, is crafted from materials such as wood, metal, and varied textures, and is available for purchase. The store’s sensory experience is further enhanced by elements such as museum-style display cases and fitting rooms conceived as expansive dressing areas.

With this opening, the Galician group not only consolidates its position in Barcelona, but also strengthens its presence on one of the city’s main shopping thoroughfares. In addition to this new flagship store, it also operates a boutique dedicated to its home line, Zara Home, located at No. 490 on the avenue, as well as stores of its brands Massimo Dutti, Stradivarius, Bershka, Oysho, and Pull&Bear.

Founded in 1975, Zara celebrates its 50th anniversary this year and had a commercial network of 1,759 points of sale as at the end of 2024, including company-owned stores and franchises. In financial terms, Zara and Zara Home recorded a combined turnover of 27,778 million euros in the latest financial year, 6.6% more than the previous year.

The chain is part of the Inditex conglomerate, chaired by Marta Ortega, whose portfolio also includes Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, and Lefties. During the same period, the group achieved turnover of 38,632 million euros, representing year-on-year growth of 7.5%.