Paris/64 to open first international boutique in New York

Spanish brand Paris/64 is set to open its first international boutique this December in New York. 

Debuting at 465 Broadway in New York’s SoHo neighbourhood, the 160-square-metre space embodies the label’s philosophy of quiet luxury and attention to detail. Combining fine materials, clean lines, and a warm atmosphere, the store aims to offer visitors an immersive expression of the brand.

The opening reinforces the company’s presence in the U.S. market, which already represents 35 percent of its global revenue.

“New York is a dream come true. Coming to a city that inspires both fashion and creativity has been an exciting challenge,” said José María Pozas, CEO of the company. 

“This project has taken more than a year of intense work, in which a team of more than 50 people have thrown themselves into with enthusiasm and commitment.”

The opening marks a significant step in the brand’s international growth strategy. Following the SoHo debut, Paris/64 is preparing to launch additional stores in Paris and Tokyo—two key markets that will further elevate its global profile.