Italy’s Pitti Bimbo 102 relocates to the Attic Floor, will run in conjunction with Pitti Filati

The 102nd edition of Italian trade show Pitti Immagine Bimbo will take place on Wednesday 21 and Thursday 22 January 2026 on the Piano Attico of the Central Pavilion at the Fortezza da Basso in Florence (with a dedicated entrance via Porta Faenza) and will showcase around 150 Autumn/Winter 2026/27 collections, over 65% of which are international. Leading kid’s wear names are confirmed, alongside a selection of new brands, projects, and special features. The relocation follows the decision to run concurrently with Pitti Filati, the Florence-based salon presenting international excellence in yarns and knitwear; its exhibitors and visitors will have their own dedicated access.

“Next January’s event,” explains Raffaello Napoleone, CEO of Pitti Immagine, “is very important for Pitti Bimbo, because it confirms and consolidates the direction we have set for the show, aligning it with the many profound transformations in the world of children’s fashion. The most advanced trends in design and materials, the new sensibilities of young consumers- who are increasingly driving purchasing behaviour- the growing importance of lifestyle, a research-driven attitude as a shared entrepreneurial value, the blurring of rigid boundaries between commercial, communication and PR activities… these are the elements that define the show’s current identity, together with meticulous work with the best international retailers, thanks to collaboration with the Italian Trade Agency (ICE).”
 
“Amid a challenging economic climate,” adds Antonio Cristaudo, commercial director of Pitti Immagine, “we are paying something in terms of the number of sign-ups (companies are making decisions ever closer to the deadlines and I believe we will settle at around 85–90% of the collections present in recent editions), but we are also raising the quality of the offer with a series of high-profile newcomers with strong market relevance.”

Motion is the editorial theme of Pitti Immagine’s winter shows, inspiring movement, change, and evolution. The protagonist of the story and the campaign by Amedeo Piccione is the penguin Pitt who, oddly, feels cold, and so decides to set off on a long journey of exploration, backpack on his shoulders, hat on his head, and skis on his feet, leaving the ice behind, alone but full of hope. His final destination will be, of course, Pitti Bimbo.
 
“In November we staged a true European roadshow,” say Lisa Chiari, Giuliana Parabiago, and Valeria Santoni, members of the Pitti Bimbo project team together with Tiziana Bellandi from the buyers’ office in unison, “calling at Naples, Paris, Madrid, Barcelona, London, and Milan. This proximity to the market and to the protagonists of kid’s wear is fundamental to laying the foundations for Pitti Bimbo’s new course: together with companies and retailers, we want to shape it, combining the scouting of new brands with the reaffirmation of the show’s most established names and groups, with whom we work to inject energy into and support the manufacturing and commercial sector.”
 
At Pitti Bimbo 102, The New Edit space will debut- an unprecedented contemporary project for the fair- with a dedicated area in partnership with Bobo Choses, the Spanish brand that in recent years has fused modern design culture with high-quality manufacturing and a conscious focus on sustainability, also achieving commercial success. Also returning are collaborations with Piazza Pirouette, with its stories and inventions curated by Katie Kendrick of Pirouette, offering exhibitors and visitors a space in which to interact (and Pirouette will also take to the runway at the fair with a show titled “The Winter Moth”), and The Family Circle, the Hamburg-based marketplace founded by Nadine Jung, renowned for its carefully curated selection of accessories and lifestyle objects.
 
Not forgetting the usual exhibition areas Pitti Bimbo 100% and The Kid’s Lab, as well as the sections of “MilK”, “Style Piccoli”, Corriere della Sera’s family magazine, and “Scimparello Magazine”, with the awards it presents to its favourite pieces. Finally, at the workshop “Evolution of the Modern Store. Balance between social media and relationships”, Massimiliano Alvisi, entrepreneur and founder of the Shop Survivor training events, will return to Pitti Bimbo to share valuable tips on how to run a successful shop.