Primark signs deal to build its first logistics hub in Italy

Irish retailer Primark, part of the Associated British Foods group, has confirmed its interest in the Italian market, announcing that it has signed an agreement with Segro, a specialist in industrial real estate development, to build its first logistics hub in the country.

Work is due to begin next year, and the 81,000-square-metre logistics hub will be built in Alessandria, a strategic location thanks to its proximity to the Port of Genoa, creating 200 new jobs.

At the same time, the company has also announced the opening of its 20th store in Italy, a 2,300-square-metre space inside the Gli Orsi shopping centre in Biella; representing an investment of more than €6.5 million and creating 90 new jobs for the local community.

“We are excited to open our new store at the Gli Orsi shopping centre and to announce plans for the opening of our first logistics hub. The passion, dedication, and teamwork of our organisation have made all this possible, and I am very proud of what we have achieved together,” said Luca Ciuffreda, Director of Primark Italy. “We are delighted to bring our unique offering of affordable fashion and high-quality products to the Biella community, as part of our ambitious strategy to expand and invest in the Italian market. I am also particularly pleased to contribute to local employment, and we look forward to welcoming new customers to our store.”

New customers will find a wide range of Primark products in the store, from everyday basics to the latest fashion trends, including the Edit collection and collaborations with Rita Ora and Paula Echevarría. This year, 74% of the clothing sold by Primark contained recycled or more sustainably sourced materials, and the retailer aims to reach 100% by 2030.

The Biella store forms part of the wider €40 million investment announced by the company in May 2025, which, in addition to the Piedmontese city, includes new openings in Perugia, at the Collestrada shopping centre, Naples (the Grande Sud and La Cartiera shopping centres), and Rome.