Owzat! Castore and Hampshire Cricket announce major multi-year deal

Castore is continuing to hit sixes in its aim to link up with key sports clubs and organisations and its latest deal is with Hampshire Cricket, which has confirmed a landmark multi-year partnership with the brand.

From the 2026 season, the premium sportswear brand will become the club’s Official Kit Partner, supplying “fully bespoke performance wear for all Hampshire teams, from the talent pathway to the first team, and a premium lifestyle collection for supporters”. 

Castore said the deal “unites a club with elite ambitions and a brand that has rapidly established itself at the top level of global sport. [Our] influence spans England Cricket, Formula One, top-flight football, and leading domestic cricket sides. Their arrival at the Utilita Bowl reflects Hampshire’s continued growth, on and off the field, as the club moves into a defining period of its modern era”. 

Its design team is already working with Hampshire Cricket on a “completely custom kit range that merges the club’s heritage with cutting-edge performance engineering”. So expect a “fresh identity for the next phase of Hampshire Cricket, crafted for players, built for supporters, and designed to meet the demands of elite competition”. 

Hampshire Cricket’s commercial director Rob Paddon said it’s “the start of a really exciting new era for the club. [Castore’s] partnerships across elite sport, from England Cricket to Formula One, speak volumes about their ambition and quality. This opens up exciting opportunities for the club. Our supporters will have access to premium-quality leisurewear and replica kit, while our players benefit from world-class performance wear. It’s a partnership that enhances the Hampshire Cricket brand as we head into a landmark period for the club”.