Lululemon debuts new store design in North America with SoHo opening

Lululemon unveiled on Thursday a new flagship store in New York City, unveiling the brand’s latest creative expression at the corner of Broadway and Spring Street in SoHo. 

The space marks one of the largest Lululemon locations worldwide and represents a significant retail milestone as the company relocates from its previous SoHo store into this newly constructed, 17,000-square-foot, two-level flagship.

“Our new SoHo store reflects both the energy of New York City and Lululemon’s commitment to creating a welcoming, dynamic retail experience, designed to celebrate our product and the community,” said Darin Rabb, senior vice president, global brand creative & experience, Lululemon. 

“Every detail has been curated to evoke emotion and connection, with elevated materials to reflect the quality and craftsmanship of our products.” 

The store showcases Lululemon’s new design concept—built around movement, connection, and sensory engagement—and is wrapped in custom 3D-printed recycled materials inspired by the design lines of the brand’s most iconic products. Inside, guests will find bespoke terrazzo floors, a hand-formed tile staircase, and hand-carved timber joinery. The staircase also features an immersive lighting installation that mirrors the atmospheric hues of the Pacific Northwest sky.

The flagship houses Lululemon’s full range of men’s and women’s apparel, accessories and footwear, as well as personal shopping services and product personalization.

The new location will also function as a community hub, featuring Community boards that highlight local Ambassadors and upcoming brand initiatives, as well as a printed neighbourhood guide. 

“Community has always been at the heart of Lululemon, and since we opened our first store in SoHo in 2007, it’s been one of Lululemon’s most vibrant hubs,” added Carla Anderson, senior vice president, North America retail. 

“We’re thoughtful about ensuring that every space we open serves and engages our community, and our new flagship, powered by our passionate team of Educators, showcases the full potential of Lululemon’s brand experience in one of the most celebrated retail destinations in the world.” 

The SoHo opening follows the recent debut of Lululemon Gangnam in Seoul, South Korea, which also reflects the brand’s updated creative direction.