APM Monaco to open first standalone store in N England at Victoria Leeds

Major international contemporary jewellery house APM Monaco has chosen Victoria Leeds to open its first standalone boutique in the North of England, “marking an important milestone in the brand’s expansion across the UK”.

It joins a rapidly “expanding footprint in Europe and beyond”, says APM Monaco which already operates “hundreds” of boutiques worldwide across more than 25 countries.

This new store will span 1,300 sq ft across two floors for a brand that releases monthly collections typically totalling 40-50 pieces, guided by a team led by creative director Kika Prette.

Delivering a design philosophy that “blends the elegance and chicness of Monaco with contemporary street style and trend responsiveness”, key materials include sterling silver (often recycled) and zirconia elements that “[enable us] to offer elevated designs at a more accessible price point than many traditional luxury jewellers”, it noted.

Rachel Bradburn, head of Leasing at operator Redical, said it joins a growing line-up of premium jewellers within the mall’s Victoria Quarter, including the recently-launched Dinny Hall, as well as legacy brands such as Boodles, Berry’s, and Daniella Draper.

“[So] APM Monaco joins Victoria Leeds at an exciting moment. [Its] balance of elevated design and accessible luxury presents a compelling new dimension to our jewellery mix.”