Adidas appoints former McKinsey consultant to head its running division

With Adidas Runners, the Three Stripes brand engages its communities across 70 cities worldwide. The German sportswear company, which reported an 11% rise in revenue last year to €23.7 billion, is leaning in particular on running to sustain its growth momentum.

The brand draws on its Adizero, Supernova, and Ultraboost franchises to build a broad offering designed to cater to different types of runners and ability levels. To steer this key pillar of its sports segment, Adidas has appointed Patrick Nava. He most recently served as vice president, running product management, a role he took on in 2021 after joining the group in 2019.

Previously, Nava spent nearly four years at Gap in California as director of strategic alliances. Before moving to the American brand, Patrick Nava spent around a decade at strategy consultancy McKinsey, first in Germany and then in the US. There, he supported luxury and sports brands in reorganising their sales and marketing strategies and their operational structures.

At Adidas, he is based at the group’s German headquarters in Herzogenaurach.