Roberto Coin expands US retail footprint

Italian fine jewelry house Roberto Coin is expanding its retail footprint in the U.S. with the opening of a new boutique at Hudson Yards in New York City, alongside a second location set to debut in Las Vegas, in December.

The newly opened 1,000-square-foot boutique at Hudson Yards, showcases the brand’s signature blend of Italian artistry and modern sophistication. Venetian influences shape the design concept, characterized by bespoke wall coverings, a dramatic Murano glass chandelier, ruby-hued upholstered furnishings, and accents of white oak, burnished bronze, and polished silver.

The brand’s expansion continues this December with the opening of a Las Vegas boutique at The Forum Shops at Caesars Palace. Designed with the same Italian sophistication, the space will showcase the brand’s most celebrated collections including Venetian Princess, Love in Verona, San Marco, Obelisco, Tiarè, and Princess Flower, along with new limited and unique collections.

The distribution in North America is owned and operated by Watches of Switzerland Group, a leading luxury watch and jewelry retailer.

“The opening of these two new boutiques marks a dynamic new chapter for Roberto Coin,” said Roberto Coin, founder and creative director. “We are very happy to partner with the Watches of Switzerland Group, to create a unique retail environment that embodies the spirit of our brand and the beauty of fine jewelry.”

The openings also follow the debut of a global campaign featuring brand ambassador Dakota Johnson, unveiled in May. 

Brian Duffy, chief executive officer of the Watches of Switzerland Group added, “Since our acquisition of Roberto Coin Inc. we have seen a positive market response to new product, the new advertising campaign as well as space expansion through shop in shop branded displays in our Mayors and Betteridge retail stores. The launch of the boutiques is the next exciting step in the growth of this beautiful Italian jewelry brand.”