Profirst France joins WMH Project, merging with Petit Ami to form The Officin

On November 12, the French subsidiary of international luxury events firm Profirst joined the WMH Project group, thereby strengthening the luxury segment of the group’s offering. Following this acquisition, WMH Project has initiated the merger of Profirst France with Petit Ami to form The Officin, an agency aiming to become one of the leaders in event creation and production for the luxury industry.

With strong international ambitions, The Officin already has offices worldwide: in Paris, Dubai, Abu Dhabi, Saint-Tropez, and Milan, and soon in Asia and the US. This new agency joins Phénomène within WMH Luxury, the group’s luxury arm, and aims to become one of its pillars. In 2025, WMH Luxury will generate more than €60 million in revenue. In 2024, WMH Project posted €220 million in revenue.