Debut French Casa Loewe unveiled on Avenue Montaigne

Spain’s leading luxury brand Loewe has unveiled its first ‘Casa Loewe’ in France, opening on Paris’ toniest shopping thoroughfare, Avenue Montaigne.

 
Casa Loewe Montaigne marks a major redesign for the 580-square-metre boutique that retails women’s and men’s ready-to-wear collections, leather goods, shoes, jewellery, and accessories alongside a selection dedicated to the home, including throws, cushions, and home fragrances.  It’s also possibly the most art-infused boutique on Avenue Montaigne of any brand within LVMH, the giant French conglomerate that owns Loewe.
 
Beyond the collections, this space underlines the key DNA of Loewe – an ongoing dialogue between art, craftsmanship, and creation. Various rooms house an eclectic selection of works from the Loewe collection as well as design pieces by the winners of the Loewe Foundation Craft Prize, providing a space for expression for the artists and artisans the brand has been supporting for almost ten years.

 
Customers will discover a monumental art piece by Henry Moore, Two Standing Figures (1948); vibrant canvases by American artist Walter Price; and the sensuality of Zizipho Poswa’s ceramics from her Baobab and Umthwalo (2020) series, that evoke the rituals and matrilineal heritage of Xhosa culture. 

A monumental installation titled Gelbe Modellierung (1985) by German artist Franz Erhard Walther – a cotton wall hanging composed of fragments of pants and jackets that made up the backdrop for the Loewe’s  Fall/Winter 2019 fashion show – embodies the deep connection between art and clothing.
 
Across several floors, Casa Loewe Montaigne also boasts the undulating sculpture Chōtō (2017) by Japanese artist Takayuki Sakiyama, a special mention at the 2021 Loewe Foundation Craft Prize; a bamboo and woven leather basket by artist Hafu Matsumoto; a vase by master wood turner Ernst Gamperl, winner of the 2017 prize; and jugs by British ceramicist John Ward. 

 
Some pieces blur the line between sculpture and functional object: like the Black Terrazo bench (2022) by Brazilian designer Domingos Tótora, made from recycled cardboard, or the Curved Block chair (2018) by British designers Jim Partridge and Liz Walmsley. Gerrit Rietveld’s chairs, Isamu Noguchi’s lamps, and carpets woven in Spain based on designs by British artist John Allen are neat expressions of beauty, shaped by time and craftsmanship.
 
Via architecture, the store and each material tells the story of the Madrid-born marque. The walls, covered in green, blue, orange, and silver ceramic tiles, reflect light that changes throughout the day. Elsewhere there is a blend of marble, brass, and wrought iron counterpointing textures and light. Glass lamps in organic shapes, crafted in the style of the Murano masters, also diffuse a soft, shifting light. 
 
The store also marks the first significant boutique redesign by Loewe since its change of creative director in 2025. As noted, its long-time designer Jonathan Anderson decamped this spring to become creative director of Dior. While his successors – American duo Jack McCollough and Lazaro Hernandez – staged their debut collection for Loewe to much acclaim in October in Paris.

Loewe SA, the principal operating company of the LVMH-owned brand, posted turnover of €885.2 million in the 2024 financial year, up 9.2% on the previous year.