Macron has buoyant Q3 as international ops boom

Italian performance sports manufacturer Macron has released its Q3 results and they show an ongoing strong performance. The company, which counts the UK, Italy and Spain as its top markets, also saw good growth in Germany and the US during the quarter.

Consolidated year-to-date revenue rose 8% to €188 million by the end of Q3 (30 September). A year ago, the number had been €174.4 million and the year before that just €155.7 million.

It said that its “goal of achieving a new record turnover by year-end is increasingly within reach” and it’s confident of beating 2024’s €223.6 million.

As mentioned, as well as its domestic market, the company is growing fast abroad and has been forging new partnerships with important clubs and federations.

In the UK, for instance, this year deals with Scottish Rugby and football clubs Wrexham and Crystal Palace have been sales drivers that have also boosted the company’s profile.

Macron is seeing explosive growth in markets that are smaller for it at present with German revenue up 32% year to date and the US seeing a leap from €3.8 million to €9.9 million year on year. That was boosted by the operations of the Distribution Center that opened in Connecticut in September 2024.

Back with Europe, the company also saw notable performances from Poland, Bulgaria and Belgium, “where the synergy between key technical sponsorships and the increased brand visibility – which has positively impacted productivity within the Macron Sports Hub retail network – has driven sales growth of over 70% in the first nine months of the year”.

The strong growth means the business is also investing to future-proof its operations and it’s currently enhancing its HQ infrastructure in Valsamoggia. Construction work on the expansion of the Macron Campus is progressing rapidly, with the completion of the fourth building scheduled for January 2026. 

Representing an investment of approximately €15 million, the new Macron Distribution Center 2 will further increase the company’s global operational capacity.