Wolverine reports 6.8% revenue growth in Q3

Wolverine Worldwide announced on Wednesday revenue climbed 6.8% to $470.3 million, for the third quarter ended September 27, driven by strong performances from its Merrell and Saucony brands.

The Rockford, Michigan-based footwear and apparel firm said international sales climbed 13.5% to $242.7 million. Direct-to-consumer sales totaled $106.8 million, compared to $112.4 million in the same quarter of 2024, down about 5% year over year.

By brand, Merrell revenue rose 5.1% to $167.3 million, and Saucony surged 27% to $133.1 million. Wolverine and Sweaty Betty recorded modest declines, with revenues of $45.3 million and $44.5 million respectively. 

“We delivered a solid quarter with Merrell, Saucony, and Sweaty Betty all exceeding expectations. Our disciplined execution, coupled with another record gross margin quarter, delivered better-than-anticipated earnings per share,” said Chris Hufnagel, president and chief executive officer of Wolverine Worldwide. 

“While we are pleased with our progress, we recognize there is still more work to do. Our teams remain focused on executing our brand-building model at pace while navigating a dynamic environment. As we approach the end of a pivotal year for Wolverine Worldwide, I’m encouraged by the improvements we’ve made across the enterprise – new strategies, new talent, new capabilities, new processes, new culture – all aimed to help us build awesome products, tell amazing stories, and drive the business in the relentless pursuit to make every day better and deliver value to our shareholders.”

Looking ahead, Wolverine expects full-year 2025 revenue to range between $1.855 billion and $1.870 billion, representing growth of approximately 6% to 6.8% compared to 2024.