Tribe Amrapali launches 37th jewellery destination at Hyderabad airport

Indian silver jewellery brand Tribe Amrapali has opened its 37th store at Rajiv Gandhi International Airport, Hyderabad, as the label continues to bolster its travel retail presence across India’s airports.

“Expanding to Hyderabad Airport marks an exciting chapter in our retail journey,” said Tribe Amrapali’s CEO Akanksha Arora in a press release. “Airports represent a confluence of cultures, stories, and movement, values that resonate with Tribe Amrapali’s spirit. This store allows us to engage with travellers who seek jewellery that is expressive, handcrafted, and carries the essence of India wherever they go.”
 
Located in Hyderabad airport’s Domestic Departure SHA zone on Level C, the store houses a selection of ethnic style silver jewellery, with designs that mix heritage aesthetics with contemporary wearability. Statement necklaces, ear cuffs, and stackable rings are displayed in illuminated glass cabinets, and the façade features gold tones and geometric designs.

Tribe Amrapali counts a number of stores in Indian domestic and international airports in cities including Delhi, Mumbai, and Ahmedabad. In February this year, the brand made its offline debut in Kashmir with the launch of its outlet in Srinagar International Airport. Launched in 2013, Tribe Amrapali also retails from malls, high streets, and its e-commerce store.