New retail projects from Giorgio Armani, Sease, Messika, Alcott, and Nine:inthe:morning

Following the recent opening of its first store at The Emporium, Giorgio Armani is strengthening its presence in Bangkok, Thailand with a new boutique at Iconsiam, a renowned luxury destination along the Chao Phraya River. The concept, which covers 475 square metres on a single level, introduces new signature elements. The exterior features a striking continuous façade on all four sides, defined by alternating backlit silk panels and expansive clear glazing with pronounced curves

Inside, the store unfolds as a sequence of elegantly furnished, interconnected rooms in a refined colour palette. The menswear section is set within gold, green, silver, blue, and bronze-toned spaces, while the womenswear areas feature shades of gold, blue, and green. The rounded forms and gentle curves of the architectural details, portals, and bespoke furnishings echo the fluidity of the façade

The material palette includes platinum-toned metal with metallised wood detailing and precious silk wallcoverings by Armani/Casa, whose pieces—from seating to rugs, and from fabrics to lamps—furnish the interiors. The boutique, which also includes a made-to-measure area, offers Giorgio Armani men’s and women’s ready-to-wear collections, complete with accessories, footwear, eyewear, fragrances, fine jewellery, evening and formalwear, Armani Beauty products, ties, belts, and watches.

Sease, the lifestyle brand founded by Franco and Giacomo Loro Piana, has opened a new store in the heart of Paris, France at 42 Rue du Faubourg Saint-Honoré. The 115-square-metre space is set across two levels and features an interior concept that continues the aesthetic developed for the brand’s other stores: carbon fibre, teak, and rigging nod to its nautical inspiration, a longstanding passion of the founders; Solaro fabric, a distinctive material for the label and its collections, clads surfaces and furnishing details.

The new Paris boutique forms part of the brand’s international expansion strategy, which aims to establish a network in the most emblematic destinations of contemporary lifestyle. In France, Sease already has a store in Courchevel and, globally, now operates nine directly managed stores: from Milan to Dubai, and from Forte dei Marmi to St. Moritz and Gstaad. In addition, the brand is distributed through around 100 leading wholesale partners and its own e-commerce site. Following Paris, new openings are planned in Monte-Carlo and Abu Dhabi between late 2025 and early 2026.

Jewellery brand Messika has opened its new flagship on Madison Avenue in New York, US, conceived by founder and artistic director Valérie Messika as a Parisian residence where a palette of deep blue, black velvet, gold, and beige prevails.

At the opening, Messika unveiled three exclusive high jewellery creations: So Move Rainbow, featuring 24 shades of sapphires and rubies; the Move Noa Ciselé set, with chiselled bands of textured gold brought to life by diamonds; and the White Midnight Sun necklace, fully pavé-set with snow-set diamonds and a 10.03-carat Fancy Light Yellow oval diamond, set in yellow gold.

Alcott has reopened its historic Italian store on Turin’s Piazza Castello, completely refurbished with a modern, interactive format in which design and technology come together to offer an elevated shopping experience: from the integration of artificial intelligence in customer care to self-service checkouts, through to an immersive layout that guides customers on a dynamic journey.

“The reopening of the Turin store represents a new step in the growth and enhancement of the Alcott brand,” said Salvatore and Francesco Colella, co-CEOs of Capri Group. “This project embodies our vision of experiential retail, capable of combining technology, design and customer relations, while strengthening the group’s presence in domestic and international markets.”

Nine:inthe:morning has opened a pop-up at Galeries Lafayette Haussmann in Paris, open until November 11 and located on the second floor of the historic department store. The design of the space draws inspiration from the brand’s iconic fabric, camel-coloured Japanese gabardine.

The warm, enveloping camel tone is balanced by the materiality of black iron, chosen for the display structure and for the centrepiece of the space: a sculptural 9-shaped table, custom-made as to add a distinctive element to the concept.