Lovisa headlines raft of pre-Christmas signings for Merry Hill

Yet more signings to announce for Merry Hill with international jewellery brand Lovisa, variety gifting brands Miniso and Flying Tiger and affordable health/beauty/home products brand Savers joining a line-up of 20,000 sq ft worth of reinvestments and arrivals for the Midlands shopping centre. Adding to that, The Body Shop has also renewed its commitment to the centre.  

Lovisa has signed for a 750 sq ft space and is set to open in time for the festive season with the new store stocking the brand’s full range of necklaces, earrings, and rings, as well as offering piercing services.

It will join Merry Hill’s growing line-up of jewellery and accessory retailers across the price scale, including H Samuel, Warren James, and the newly upsized 6,000 sq ft Goldsmiths showroom, which opened in September.

Miniso, meanwhile, makes its debut there with a  2,400 sq ft space featuring its everyday mix of beauty, lifestyle, and pop-culture products, plus a signature ranges of plushies, toys, stationery, food, and home accessories.

Flying Tiger has also opened a 3,100 sq ft store on the Lower Mall that showcases its range of Danish-designed home décor, stationery, party supplies, kitchen essentials, and children’s toys.

Alongside this, Savers has opened its new 5,900 sq ft lower mall space, becoming the brand’s largest location in the UK.

Alistair Winning, Asset manager for operator Sovereign Centros from CBRE, said: “This mass retail investment highlights our tenants’ confidence and commitment to the centre. These signings and openings give our customers an even greater choice of leading brands and experiences to meet the needs of our community, cementing Merry Hill as the preferred retail destination in the area.”