Sol de Janeiro names new global marketing and digital chief

U.S. beauty brand Sol de Janeiro has announced the appointment of Jordan Saxemard to the role of global chief marketing and digital officer, effective immediately.

In his new role, Saxemard will Sol de Janeiro’s lead global brand and product marketing, communications, digital, and consumer engagement strategy. He will report directly to Heela Yang, co-founder and chief executive officer of Sol de Janeiro.

The appointment marks a new chapter for the L’Occitane-owned brand, as it “amplifies its global mission of celebratory beauty and deepens its emotional connection with customers worldwide,” according to a press release.

“As we enter our next chapter, I am excited to partner with Jordan to continue bringing our joyful, inclusive vision of beauty to more people around the world. Jordan brings a rare mix of analytical rigor, creative vision, and global experience,” said Yang, who launched Sol de Janeiro in 2015.

“He has proven throughout his career that he can grow brands that are both emotionally resonant and commercially powerful. His understanding of how culture, innovation, and community intersect will be instrumental as Sol de Janeiro continues its evolution as a global lifestyle brand rooted in joy.”

A brand-building expert across beauty, luxury, and technology, Saxemard joins Sol de Janeiro from Dyson, where he served as president for the Americas and EMEA.

Prior to that, he spent 12 years at Coty Luxury, where he worked closely with Gucci Beauty and oversaw marketing and commercial strategy across fragrance, makeup, skincare, and nail, for brands including Tiffany & Co., Chloé, Bottega Veneta, Miu Miu, and Philosophy Skincare.

“When I first moved to the United States, in 2016, one of the very first products that caught my attention was Sol de Janeiro’s now-iconic Brazilian Bum Bum Cream,” said Saxemard. 

“The scent, the storytelling, the confidence—everything about it felt instantly joyful and unapologetically original. Watching Sol de Janeiro grow from a cult favorite into a global phenomenon approaching two billion in sales has been one of the most remarkable beauty success stories of the last decade. To now join the brand feels incredibly special—a full-circle moment that brings together my passion for creativity, innovation, and consumer connection. Sol de Janeiro’s growth proves that when innovation meets emotion, extraordinary things can happen.”

Earlier this year, Sol de Janeiro announced the appointment of Laurie Lovett to the role of chief people and impact officer, and Elaine Paik to the role of chief financial officer, as the brand continues to reshuffle its leadership team.